Background
Pomegranate was set up by Fiona McPhillips and Joanna Donnelly, both of whom have been lucky enough to have children thanks to fertility treatment. Fiona is also the author of Trying To Conceive: The Irish Couple’s Guide and the blog, Making Babies.

We chose the name, Pomegranate, as it is a symbol of fertility in many cultures and religions.  It is a symbol that is already in use by the online infertility community.